As the leaves begin to fade and drop, so the mass migration of new students begins again. Targeting Freshers’ is quite tricky considering how bombarded they are with freebies and offers.

So the challenge was to promote early bird offers and get students signed up to season tickets before their loans have gone on beer. A combination of mailed out flyers, web ads,  giant banners and stands at Freshers’ Fayres saw a great take up by students.

In addition to the design, I also wrote all the copy for the ads and flyers.

Get a ride! A5 flyers

Welcome to Nottingham

Banner for Freshers' Fayre

On bus advert